made to make

Puma-feat

Snowboard Boots

This project was for a digital rendering exercise at the University of Cincinnati.  Our design direction was to expand a brand into a market that they do not currently have a presence, but where the brand would carry weight.  I chose to do a snowboarding boot for Puma.  The dial on the side of the boot locks the ankle support in place while boarding.  While you are walking you can release your ankle support to make walking easier.  The lacing and padding is all located inside this textured external mesh.

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