Workshop Segments

The materials presented in the design thinking workshops are built upon the work of various thought leaders in the field of design. This segment provides a brief history of design thinking to provide a foundation for our workshops as well as familiarization with key terms and tasks used throughout the design thinking process.
Design thinking centers around empathy for key stakeholders. Having a developed sense of empathy helps drive and focus teams towards solving meaningful problems in impactful ways. In this workshops team members will apply human centered research best practices to develop a solution to one of a co-workers existing problems.
The key to an innovative solution is a well-defined problem. This segment outlines best practices for problem exploration and definition. By starting the discovery process with the right problem, teams will be able to work towards the most innovative solution.
Writer’s block is common in any team whose success lies in a steady stream of novel ideas. This segment helps teams remove creative blockers and tap into an unfettered highly focused creativity.
The risk of transferring personal beliefs and experience into research results is a common stumbling block for organizations. This segment focuses on the best practices for ensuring that problem research and idea validation are efficient, effective and human focused.
The bulk of these segments are tailored towards addressing customer facing products or services as well as specific internal practices. This segment focuses on adapting the principles and processes of design thinking to the structure of an organization’s core business functions enabling them to activate new customers and create more value.
The risk of transferring personal beliefs and experience into research results is a common stumbling block for organizations. This segment focuses on the best practices for ensuring that problem research and idea validation are efficient, effective and human focused.
The design thinking process was created to establish meaningful direction in uncertain situations. While progressing through the design thinking process, a problem and solution become more defined until the solution is launched. This segment reapplies design thinking principles to the development of successful launches to ensure that their evolution remains human focused and impactful.
The goal of the design thinking workshop is to learn design thinking for the purpose of identifying and solving the problems that an organization faces. This segment allows the immediate application of the design thinking process towards a current problem of the organization’s choosing under the supervision and facilitation of design thinking experts.
Workshops vary in cost (typically from $750 to $5,000)1 and can range from a half-day program to multiple day events. Cost is marginally dependent on the number of participants, but workshops have diminishing returns per employee after the 12th participant. We suggest a minimum workshop of four participants.

1) Pricing does not include the cost of necessary expenses related to travel, lodging and meals during the workshop.

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